found: The 33 ruthless rules of local advertisin, 2002:page 200 (Michael Corbett is America's foremost authority in the field of local advertizing and marketing. Over the past thirty years, he and his partner Dave Stilli, have held ownership or executive positions in retail, in advertising agencies, and in the media. They provide advisory services for all members of the media, for ad agencies, and for local businesses of all sizes and types, nationwide. The 33 Ruthless Rules of Local Advertizing is the result of decades of collaborative effort. They run The Michael Corbett Company, 33rules.com)