URI(s)
Variants
- AMA
- A.M.A.
Identifies LC/NAF RWO
Identifies RWO
Field of Activity
Marketing
Exact Matching Concepts from Other Schemes
Closely Matching Concepts from Other Schemes
Earlier Established Forms
Sources
- found: American Marketing Society. The technique of marketing research, 1937.
Instance Of
Scheme Membership(s)
Collection Membership(s)
Change Notes
- 1979-08-22: new
- 2016-07-19: revised
Alternate Formats