found: His The care and feeding of ideas, c1993:CIP t.p. (Bill Backer) pub. info. (pres., exec. creative dir. of Backer Spielvogel Bates Worldwide, Inc., an advertising agency he founded in 1979; Yale Univ. alumnus; res. New York City, Middleburg, Va., and Blue Hill, Maine)
found: Backer, B. I'd like to teach the world to sing [SR] 1986?(name not given)
found: The great entertainer, c1974:p. 8 (B. Backer)
found: ASCAP, 4th ed.(Backer, William Montague; b. June 9, 1926, New Rochelle, NY; composer, author)
found: OCLC database, Jan. 27, 1997(hdgs.: Backer, B.; Backer, William Montague, 1926- ; usage: B. Backer, Bill Backer)
found: LC database, May 17, 2016(heading: Backer, B. (Bill), 1926- ; usage: R. Backer)
found: New York times WWW site, viewed May 17, 2016(in obituary published May 16: Bill Backer; b. William Montague Backer, June 9, 1926, Manhattan; d. Friday [May 13, 2016], Warrenton, Va., aged 89; lapsed lyricist whose classic 1971 commercial taught a fractious world of potential Coca-Cola consumers to sing in perfect harmony)