URI(s)
Identifies LC/NAF RWO
Identifies RWO
Exact Matching Concepts from Other Schemes
Closely Matching Concepts from Other Schemes
Sources
- found: The brand switching fraction of promotion effects, 2002:t.p. (Sachin Gupta)
- found: OCLC, Jan. 29, 2003(hdg.: Gupta, Sachin ; usage: Sachin Gupta)
- found: Cornell University website, Feb. 16, 2017(Sachin Gupta ; Director, Graduate Studies ; Henrietta Johnson Louis Professor of Management ; Professor of Marketing ; Email: [email protected] ; research focuses on analytical models of marketing phenomena, including discrete choice models of consumer behavior, marketing mix models, measurement of returns on marketing investments, pricing, promotions, and advertising decisions, channel relationships ; Ph.D. in Management, Cornell University, Ithaca , NY , 1993)
- found: OCLC, Feb. 16, 2017(Gupta, Sachin, 1961- ; Optimal retailer response to trade dealing / by Sachin Gupta ; Ph. D., Cornell University, 1993)
Instance Of
Scheme Membership(s)
Collection Membership(s)
Change Notes
- 2003-01-29: new
- 2024-03-05: revised
Alternate Formats
