found: Gipfelikönig Fredy Hiestand, 2017:title page (Fredy Hiestand) page 151, etc. (born March 10, 1943 in Weiler Ilsikon, Gemeinde Hittnau, Switzerland; born out of wedlock so given his mother's maiden name, Bär, later took her late husband's name; christened Alfred but always called Fredy; after school apprenticed as a baker in Zürich and R̈uti; 1967 opened his first own bakery, 1968 developed the Buttergipfel, a variation on the croissant; 1975 expanded into frozen bake at home products; huge expansion; 1997 IPO; 2002-3 he gradually stepped down from firm, then founded a new boutique bakery, Fredys; also started a plantation in Cote d'Ivoire featuring organic mixed culture, growing both food for local people and cash crops such as organic chocolate for export)