found: Potton & Burton WWW site, viewed on April 15, 2015:about us page (Potton & Burton (formerly Craig Potton Publishing) is New Zealand's largest independent publishing house, and has a diverse list of New Zealand non-fiction publications; Craig Potton Publishing was started in 1987 by photographer and conservationist Craig Potton; in 1990 Robbie Burton, who now co-owns the company with Craig Potton, joined Craig Potton Publishing as Managing Editor and Publisher) we've changed our name page (on 6 March [2015] Craig Potton Publishing is changing its name to Potton & Burton)