Wolff, Janet L., 1920-2014

found: Vineyard Gazette, Wednesday, August 6, 2014, viewed March 1, 2024:Janet Wolff, Advertising Pioneer, Was Longtime Summer Resident (Janet L. Wolff, an extraordinary leader and pioneer in the advertising industry, died on July 29 in Pompano Beach, Fla. She was born on Feb. 21, 1920, in San Francisco. She grew up in California, attending Castilleja School before moving to New York city as a teenager. In New York she attended Finch Junior College and Toby Coburn where she was among the first women to study fashion and marketing.)

found: Adverstising Hall of Fame, viewed March 1, 2024:Janet L. Wolff (Janet Wolff's leadership as one of the first female advertising executives is legendary. For 15 years at J. Walter Thompson Co. in New York, as the youngest vice president and creative director, she spearheaded the transition from print and radio campaigns into television for many major advertisers including Ford, Draft, Scott and Lever. Her first book, What Makes Women Buy (McGraw Hill), is a perfect example of her determination to seek out the purchase motivation for any product or service. Her interest in children and young people led her to co-author a series of six books, published in 1960 by Dutton, designed to teach pre-school children how to think imaginatively. In 1988, she co-authored Lifetrends: The Future of Baby Boomers and Other Aging Americans (Macmillan), which evaluates the sociological and marketing implications of the exploding 50+ population.)