found: Work cat.: Fullerton, J.A. Advertising's war on terrorism, 2006:CIP data (the U.S. State Department's Shared Values Initiative)
found: U.S. Dept. of State Web site, Jan. 6, 2006:Taken questions, Office of the Spokesman, Jan. 16, 2003 (Shared Values Initiative)
found: Changing minds winning peace, report of the Advisory Group on Public Diplomacy for the Arab and Muslim World, Oct. 1, 2003, [PDF], via WWW, Feb. 6, 2006:p. 72 (The Shared Values Initiative was conceived on Oct. 25, 2001, a month and a half after the terrorist attacks on New York and Washington. Its objective was to bring the United States into the broad conversation that was raging in the Arab and Muslim world.)
found: Public diplomacy Web site, Feb. 6, 2006("After 9/11, advertising executive Charlotte Beers created the Shared Values Initiative campaign for the U.S. State Dept. Five television commercials depicted Muslim Americans living happily in the United States. Primarily aimed at women, the TV spots ran in countries with large Muslim populations. Print ads were produced as well.")
