The Library of Congress > Linked Data Service > LC Subject Headings (LCSH)

Pressbooks


  • Here are entered works on advertising and publicity packets produced by motion picture studios to encourage local promotion of their films.
  • URI(s)

  • Variants

    • Books, Press (Motion picture advertising)
    • Campaign books (Motion picture advertising)
    • Exhibitor's campaign manuals (Motion picture advertising)
    • Press books (Motion picture advertising)
    • Showman's manuals
    • Showmen's manuals
  • Broader Terms

  • Closely Matching Concepts from Other Schemes

  • Sources

    • found: Work cat.: Motion picture publicity and promotion collection, 1920s-.
    • found: Art and Architecture Thesaurus WWW site, Oct. 26, 2006(Pressbooks; Showman's manuals; Showmen's manuals; used for manuals provided to theater owners, especially in the 1930s and 1940s advising them on how to promote a particular motion picture being shown in their theater)
    • found: Thesaurus for Graphic Materials II WWW site, Oct. 26, 2006(Pressbooks; Campaign books; Showman's manuals; manuals to instruct motion picture theater owners how to conduct advertising campaigns promoting particular films)
    • found: Genre Terms: A Thesaurus for Use in Rare Book and Special Collections Cataloging WWW site, Oct. 26, 2006(Pressbooks)
    • found: Collecting Movie Posters, 1997:p. 27 (Press book; a typical press book is 8-1/2 x 11 in., approximately 20-30 pages stapled, and will contain the full cast listing, major star biographies, a complete storyline, and full credit information; may also contain ad sheets, suggested radio spots, promotional games and ideas, contests, product tie-ins, and merchandising ideas)
    • found: Movie Poster Collecting Basics WWW site, Oct. 26, 2006(Pressbooks; Exhibitor's campaign manuals; pressbooks are formally called Exhibitor's Campaign Manuals, and were produced by the studio with articles for local newpapers, information and publicity about the film, ad mats, product tie-ins, examples of the posters, and other campaign items intended for exhibitors)
    • found: MovieGoods Description WWW site, Oct. 26, 2006(Press book; press books were first used in the 1910s, and are still widely used today; they are part of the press kit, and contain information a studio chooses to release about a certain film)
    • found: Heritage Vintage Movie Poster Auction #636, 2006:p. 61 (Pressbooks) p. 63 (Press books)
    • notfound: Britannica Online;Merriam-Webster OnLine
  • General Notes

    • Here are entered works on advertising and publicity packets produced by motion picture studios to encourage local promotion of their films.
  • Instance Of

  • Scheme Membership(s)

  • Collection Membership(s)

  • Change Notes

    • 2006-11-30: new
    • 2007-02-10: revised
  • Alternate Formats