found: Work cat.: 2001466127: Bröder, A. "Take the best--ignore the rest," 2000:p. 10 (Take-The-Best Heuristik; TTB)
found: Wikipedia WWW site, Oct. 11, 2007(Take-the-best heuristic; "According to the take-the-best heuristic, when making a judgment based on multiple criteria, the critieria are tried one at a time according to their cue validity, and a decision is made based on the first criterion which discriminates between the alternatives")
found: University of Connecticut, Dept. of Economics Ideas WWW site, Oct. 11, 2007"Take-the-best" and other simple strategies page ("take-the-best" heuristic; TTB)
