found: Work cat: Veloso, I. Qual é o seu employer brand? 2018:t.p. ([cataloger's translation] What is your employer brand?) p. 153 (in cited English titles: employer brand; employer brand management; employer branding) (DLC)2018423917
found: Heery, E. Dictionary of human resource management, 2017, via WWW, viewed Oct. 5, 2021(Employer branding is the use of a branding strategy to influence the way present and potential employees view the employing organization. The aim is to develop a coherent employer or employment brand, comprising a package of financial, economic, psychological, and symbolic elements that in combination improve the ability to recruit and retain staff (the employee value proposition). Employer branding is associated with a desire to become an employer of choice and compete effectively in the war for talent)
found: Ideas for leaders collection, 2016, via WWW, viewed Oct. 6, 2021:v. 5, Leaders behaviour & development > Principles of competitive global talent management (Employer branding through differentiation: companies should find ways to differentiate themselves from their competitors, in order to attract employees with the right skills and attitudes)
found: LC database, Oct. 6, 2021(employer brand; employer brand management; employer branding)
notfound: Dictionary of human resources and personnel management, 2006, via WWW, searched Oct. 6, 2021;Tracey, W.R. Human resources glossary, 2003, via WWW, searched Oct. 6, 2021
