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Bibframe Instance

Title
Understanding consumer decision making: the means-end approach to marketing and advertising strategy
Identified By
Lccn: 99047703
Isbn: 0805817301 (cloth : alk. paper)
Isbn: 080581731X (pbk. : alk. paper)
Supplementary Content
Includes bibliographical references and indexes
Publisher description
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Note
physical details: ill.
Dimensions
24 cm
Extent
xvii, 447 p.
Provision Activity
Publication: New Jersey 2001
Publication: Mahwah, N.J.: L. Erlbaum, 2001
Responsibility Statement
edited by Thomas J. Reynolds, Jerry C. Olson
Media
unmediated
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Issuance
single unit
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