Bibframe Instance

Title

Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics

Identified By

Isbn: 0789025345 (hard cover : alk. paper)

Isbn: 0789025353 (soft cover : alk. paper)

Supplementary Content

Includes bibliographical references and index.

Note

Physical details: ill. (some col.)

Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.

Dimensions

23 cm.

Extent

288 p.

Provision Activity

Publication: New York (State) 2004

Publication: New York: Best Business Books; c2004

Responsibility Statement

Mary-Lou Galician, editor

Media

Issuance

Admin Metadata

Generation Process: DLC marc2bibframe2 v2.5.0

Status: changed

Encoding Level: core

Identified By: bf:Local, 13435464

Change Date: 2009-07-27T14:31:38

Creation Date: 2003-12-16

Assigner: United States, Library of Congress