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Bibframe Work

Title
Strategic CSR communication
Type
Text
Monograph
Illustrative Content
illustrations
Classification
LCC: HD60 . S884 2006 (Assigner: dlc) (Status: used by assigner)
Supplementary Content
bibliography (bibliography)
index (index)
Content
text (txt)
Table Of Contents
Strategic CSR communication : an emerging field / Suzanne C. Beckmann, Mette Morsing & Lucia Reisch
Corporate social responsibility is a management fashion. So what? / Eric Guthey, Roy Langer and Mette Morsing
Corporate social responsiveness and public opinion / Steen Vallentin
Business news and the definition of business and society / Peter Kjær
Stealth marketing communications : is it ethical? / Roy Langer
Stakeholder communication strategies / Mette Morsing & Majken Schultz
Consumers' perceptions of and responses to CSR : so little is known so far / Suzanne C. Beckmann
Communicating CSR to consumers : an empirical study / Lucia A. Reisch
The uncertainties of strategic CSR communication : business-NGO relations / Susse Georg
Communicating CSR issues in supply chains : experiences from Asia / Mette Andersen
Investor relations and CSR communication : conversing with the forgotten stakeholder / Kai Hockerts
Reporting consistently on CSR
choosing appropriate discourse strategies / Anne Ellerup Nielsen & Christa Thomsen.
Authorized Access Point
Strategic CSR communication