URI(s)
Identifies LC/NAF RWO
Identifies RWO
Has Affiliation
- Organization: Institut d'administration des entreprises de Paris
Associated Locale
- France
Field of Activity
Occupation
Exact Matching Concepts from Other Schemes
Sources
- found: Quand les artistes s'emparent des marques, 2015:back cover (Géraldine Michel)
- found: IAE de Paris website:(Géraldine Michel: brand specialist who has published numerous articles on the subject in international journals. She is particularly interested in the role of brands for consumers and employees in terms of social psychology. Dr. Michel teaches marketing and quantitative data analysis; Professor, Director of the Brands and Values Research Group; Director of the MBA program in Beijing (China)
Instance Of
Scheme Membership(s)
Collection Membership(s)
Change Notes
- 2017-03-16: new
Alternate Formats